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Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
Is Meta Phasing Out CBO & ABO? What The Andromeda Update Means For Your Fashion Brand At the end of last year Meta announced an update to their machine learning capabilities. The update was named Andromeda, and it applies specifically to Advantage Plus campaigns. Before we get started I want to thank this week's sponsor: Segments Analytics. Built by data scientists, Segments Analytics analyzes your Shopify store to deliver actionable insights and AI-powered segmentation, allowing you to...
Boost CVR & AOV With This Battle-Tested Site Experience Playbook Does site merchandising and CRO matter for fashion brands? YES! Even if you’re driving most of your traffic to a handful of category pages and PDPs, your site’s overall usability matters a lot. That said, a lot of site optimization “best practices” don’t apply to fashion brands. In this issue I’m going to share tactics for optimizing the merchandising and site experience of your site to improve your conversion rate. These are...
Dôen: Breaking Down The Digital Strategy Of This 8 Figure DTC Fashion Success Story In this recurring series I am going to analyze the eCommerce strategy and path to purchase of successful fashion brands. If there is a brand you’d like me to feature in this series, email me with your requests. We’re kicking off the series with Dôen. Before we get started I want to thank this week's sponsor: Segments Analytics. Segments Analytics integrates with your Shopify store and finds you actionable,...