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Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
You Need More Banger Ads. Here's What They Are & How To Get Them. If you spend a lot of time on the online DTC community, you may have heard of the term “banger ad”. If not, you’re probably wondering wtf I’m talking about. I want to define a “banger ad” and show you some examples, because I think the question clears up a lot of confusion when it comes to the eternal question “are my Meta ads working?” If you have a banger ad, success is undeniable–you know it’s working. But first, I want to...
How To: A Full Seasonal Creative Ops Workflow (People, Process & Tech) In the last members-only issue we covered the people, processes and technology required to scale a brand’s ad spend past $10k/day. In this issue, I’m going to put the pieces together and outline a full seasonal creative ops workflow. If you run on a drop model instead of a seasonal collections model, you can still use this approach. You might need to condense the timelines though. 3-6 Months Before A New Season Launches...
How To Use Perceived Value To Double Your Sell-Through Rate And Skyrocket Your ROAS I’m about to share a secret that the most successful mass fashion brands use to achieve sell-through rates that are 2x the average, or more. That’s going to translate to higher eCom conversion rates, higher clickthrough rates, and higher ROAS. But first, I want to thank this week's sponsor: Segments Analytics. Segments Analytics integrates with your Shopify store and finds you actionable, profitable customer...