Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
I Couldn't Do This Without You
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DTC (fashion) Decoded
Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
Lessons & Anti-Lessons From My Time Working At Tapestry I spent my last two years as a W2 employee working for Tapestry, the holding company that owns Coach and Kate Spade (and, when I was working there, Stuart Weitzman). In this role I was exposed to the marketing, merchandising and eCom operations strategies and tactics for all three brands. And I learned a lot, both good and bad. Before we get into it, I want to thank this week's sponsor: Lifecycle PLM. Lifecycle is a modern PLM platform...
Email Marketing Content Strategies That Go Beyond "See It, Like It, Buy It" If you’re a long time reader of this newsletter, you’re probably familiar with my “see it, like it, buy it” (or SILIBI) strategy for Meta ads. You can apply SILIBI to your email content strategy, too. It’s quite effective. But if that’s the only content strategy you’re running in email, you’re missing out on potential sales. There are a few reasons you should expand your email strategy beyond SILIBI: Before we get...
Fashion Industry Secrets: Everything You Need To Know About The Luxury Strategy As A Fashion Brand Luxury brands appear to have the most privileged position in the fashion and retail landscape. The product margins are insanely high and consumers never question them. From a product design POV, these brands can do whatever they want. Their marketing departments appear to have a blank check–celebrities, international runway shows, campaign shoots in beautiful, remote locations. Before we get...