Spend Less Time On Google Ads & Drive More New Customer Sales With This Account Setup When it comes to Google Ads, it’s easy to fall into the (lack of) incrementality trap. You can spend a lot, achieve good in-platform results, and barely see an impact on your business-level sales. If you’re not familiar with the concept of incrementality, go read last week’s issue (it’s free). The Google Ads playbook I’m about to share assumes that your #1 goal is incremental new customer orders. With those...