How To Optimize Your Fashion Brand For High LTV (Hint: This Has Nothing To Do With Email Or SMS) When most marketing and eCom folks talk about “retention”, they’re using that word interchangeably with email and/or SMS marketing. But those two channels are only 25% of what it takes to drive customer retention. What’s the other 75%? An equal mix of business foundations, customer attributes and acquisition marketing. Here’s something that most operators don’t know and most retention marketers...