7 Proven Tactics For Boosting BFCM/ Holiday Sales Profitably In part two of my holiday planning series, I’m going to share the specific strategies and tactics that have helped my clients break records during BFCM and the entire holiday season. If you haven’t read part one, go back and do that now. To get anything out of this guide, you’re going to need to know if your brand is a “holiday” brand, and if this period is an acquisition or retention moment (or both). Before we get into it, I just...