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Break Into Wholesale Without Losing Money
Published 3 months ago • 10 min read
Wholesale 101: How To Make It A Profitable Channel For Your Brand Wholesale is one of the topics I’ve changed my mind on in the past five years. I used to be against it entirely. Now I think it can be used strategically to contribute to overall brand growth. There are three good reasons for a brand to expand into the wholesale channel: The brand has proven PMF in the eCom channel and wants to use wholesale to bolster brand awareness and credibility. The brand is targeting a niche audience/the...
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