Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
Share
Break Into Wholesale Without Losing Money
Published 10 days ago • 10 min read
Wholesale 101: How To Make It A Profitable Channel For Your Brand Wholesale is one of the topics I’ve changed my mind on in the past five years. I used to be against it entirely. Now I think it can be used strategically to contribute to overall brand growth. There are three good reasons for a brand to expand into the wholesale channel: The brand has proven PMF in the eCom channel and wants to use wholesale to bolster brand awareness and credibility. The brand is targeting a niche audience/the...
Read this post with a premium subscription
This post is only available to premium subscribers.