How To Make "Traditional" Direct Response Ad Formats Work For Fashion Brands If you follow the big DTC growth agencies, media buyers and creative strategies on X, you’ll see a ton of Meta ad creative “best practices” that don’t really work for fashion brands. Before we get into it, I want to thank this week's sponsor: Statiq is a performance design agency that specializes in high-performing static ads, emails and landing pages for clients like AG1, Jones Road Beauty, HexClad and ON THAT ASS....
8 days ago • 3 min read
How Do You Scale With Meta Ads If You're Defining Trends, Not Following Them? Last week I outlined how a brand can use market research tools to design into trends. But if you’re a design-driven brand, you’re trying to set trends and position yourself as a cultural authority. So, does that mean you can't use Meta ads? No. You just need to use them the right way. I’ll shout it from the rooftops: I think the Meta/Google combo is the most effective way for new brands to test product-market fit...
15 days ago • 6 min read
DTC (fashion) Decoded Privacy Policy Effective Date: 01.01.2025 At DTC Fashion Decoded, we take your privacy seriously. This Privacy Policy outlines how we collect, use, and protect your information when you subscribe to our weekly newsletter. 1. Information We Collect We collect the following information: All Subscribers: Email address, email open and click activity. Paid Subscribers: Name, billing information (via Stripe). 2. How We Use Your Information We use your information to: Send you...
17 days ago • 1 min read
Expand Your TAM And Scale Your Ad Spend With Data-Informed Market Research Some products naturally perform better on Meta. I talked about characteristics that make a product “pop” on Meta here. Today, I’m going to talk about another important lever for increasing your brand’s total addressable market on Meta: designing into trends. I know some of you just recoiled in horror. “I set trends, I don’t follow trends!” Setting trends is for phase two of your brand’s growth. In phase one, you need...
22 days ago • 6 min read
The 3 Best Ways To Structure Your Fashion Brand's Meta Ads Account + Pros & Cons Of Each Last week, we talked about Meta’s Andromeda algorithm update and how that might impact your media buying strategy. This week, I’m going to outline some popular Meta account structures for fashion brands, along with the pros and cons of each. I don’t believe that there is one “right” way to structure your ads account. Different account structures serve different goals. That said, there are a few...
29 days ago • 8 min read
Is Meta Phasing Out CBO & ABO? What The Andromeda Update Means For Your Fashion Brand At the end of last year Meta announced an update to their machine learning capabilities. The update was named Andromeda, and it applies specifically to Advantage Plus campaigns. Before we get started I want to thank this week's sponsor: Segments Analytics. Built by data scientists, Segments Analytics analyzes your Shopify store to deliver actionable insights and AI-powered segmentation, allowing you to...
about 1 month ago • 5 min read
Boost CVR & AOV With This Battle-Tested Site Experience Playbook Does site merchandising and CRO matter for fashion brands? YES! Even if you’re driving most of your traffic to a handful of category pages and PDPs, your site’s overall usability matters a lot. That said, a lot of site optimization “best practices” don’t apply to fashion brands. In this issue I’m going to share tactics for optimizing the merchandising and site experience of your site to improve your conversion rate. These are...
about 1 month ago • 6 min read
Dôen: Breaking Down The Digital Strategy Of This 8 Figure DTC Fashion Success Story In this recurring series I am going to analyze the eCommerce strategy and path to purchase of successful fashion brands. If there is a brand you’d like me to feature in this series, email me with your requests. We’re kicking off the series with Dôen. Before we get started I want to thank this week's sponsor: Segments Analytics. Segments Analytics integrates with your Shopify store and finds you actionable,...
about 2 months ago • 8 min read
How To Spend More On Meta When You're Already Spending A Lot If you’re regularly spending $5k/day or more on Meta, regularly driving more than 50 conversions per week, and seem to be stuck at a local maximum, this issue is for you. I’m going to cover some plateau-busting tactics for brands of all sizes, both inside and outside the ad account. Context Setting Part two of this series must be less prescriptive than part one because it covers a much wider range of scenarios. This advice could...
about 2 months ago • 5 min read