Midyear Update: What's Working For Meta Ads NOW? We’re more than half way through 2025 (!) so I wanted to share some learnings and observations on what has been working (and not working) on Meta for clients and folks in my network. I’m going to try to turn this into a quarterly series, but sometimes trends don’t evolve enough in three months to justify a quarterly update. When it comes to media buying tactics there is a lot of “noise” in the DTC community. My goal is to distill that into...