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Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
Best Selling Styles Do One Of These Three Things For fashion brands, the product is the angle. You can't use persuasive copywriting to convince a woman who hates kitten heels that she suddenly loves them. That's why best selling styles are essential. Fashion brands that use Meta and Google as their primary source of new customer acquisition live and die by their best sellers. When you feature best sellers in your ad creative, click and conversion rates get an automatic lift. When these styles...
7 Things Secretly Tanking Your eCom Conversion Rate I've worked with a number of fashion brands this year who are trying to launch their brand with Meta ads, or scale up Meta as a growth channel. A pattern I've been seeing: strong ad creative that drives CTR's over 2%, but scale is sabotaged by poor conversion rate. There are seven specific mistakes I see fashion brands make repeatedly that kill the conversion of strong ads. In this issue, I'm going to explain what they are and how to fix...
The SILIBI Strategy Works A Bit Differently For Men's Brands–Here's What You Need To Know In past issues of this newsletter we've covered "the SILIBI strategy" for scaling fashion brands on Meta. This strategy works for any category where aesthetics are the main selling point, but there are a few nuances for men's apparel and footwear that I'm going to cover today. Before we get into it, I want to thank this week's sponsor: Layers. Layers is the AI search, visual discovery, and merchandising...