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Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
A Bad Ad, A Good Ad & A Great Ad + The Full-Funnel Content Formula Andromeda Craves Andromeda has been a hot topic in the media buying and creative strategy group chats I'm part of. For many brands, the Andromeda update has been "business as usual". For others, ads that used to last for half a year now die off in a month. In the worst cases, Meta has ceased to be a viable platform. In this issue I'm going to share a simple primer on the Andromeda update, give you an example of bad/good/great...
To Succeed In Today's Retail Environment, Fashion Brands Need These Three Things I returned to posting short form videos about the fashion industry after some initial struggles during my Cut30 run. Some of my videos have gone semi-viral, and that exposed me to a much broader audience of folks who are running fashion brands or trying to get them started. Before we get into it, I want to thank this week's sponsor: Move Supply Chain. Move Supply Chain helps fashion brands prevent stock outs,...
The Right Way To Differentiate On Quality: A TWP Case Study Quick note: I'm giving a virtual talk at the upcoming Style & Scale Summit on "What's Working On Meta For Fashion Brands In 2026". The talk will take place at 11a EST on March 3rd–click here to sign up. In the last issue of the newsletter we dug into the reasons why product quality alone is not a differentiator. To illustrate this point, I did a positioning audit of the men's tee shirt brand HIGHR and explained why they were...