|
Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
How Men's Apparel Brands Are Scaling To 9 Figures Using This Unique Brand Positioning Strategy This one’s for the boys (and men). A lot of my brand positioning material and case studies have been focused on brands that target women. But in this issue I wanted to highlight a positioning strategy that has yielded some of the fastest scaling men’s brands on the market. I call this positioning “the bro niche lifestyle brand”. Before we get into it, I want to thank this week’s sponsor: WorkMagic...
How To Reach "Middle Of Funnel" (MOF) Audiences On Meta This issue of the newsletter is dedicated to the question “what do I do if I’ve maxed out on “See It, Like It, Buy It (SILIBI) strategies on Meta?” When brands come to me with this concern, there are typically one of three paths forward: They haven’t actually maxed out on SILIBI They need to expand their messaging to reach “middle of funnel” (MOF) audiences They need to start building demand outside of Meta First thing's first, you...
Building Awareness Without Breaking The Bank: Scaling YouTube, AppLovin & Connected TV In next week's members-only issue I'm going to share creative strategies for reaching “middle of funnel” (MOF) audiences. That's the "what". This week, we’re going to discuss the "how": building a qualified, profitable MOF audiences on channels outside of Meta. Before we get into it, I want to thank this week’s sponsor: WorkMagic is a comprehensive measurement and experimentation platform that combines the...