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The SILIBI Strategy Works A Bit Differently For Men's Brands–Here's What You Need To Know In past issues of this newsletter we've covered "the SILIBI strategy" for scaling fashion brands on Meta. This strategy works for any category where aesthetics are the main selling point, but there are a few nuances for men's apparel and footwear that I'm going to cover today. Before we get into it, I want to thank this week's sponsor: Layers. Layers is the AI search, visual discovery, and merchandising...
Pre-Launch Checklist: 7 Things You Need Before You Launch A Single Ad On Meta I work with a lot of fashion brands who want to launch their Meta ads yesterday, and just as many brands who launched yesterday but can't figure out why their ads won't scale. There is a lot of hype in the advertising ecosystem. Agencies will make it sound like any brand can scale with Meta ads. That simply isn't true. There are some categories and product types that are poorly suited to Meta's audience of...
Do Fashion Brands Need Creative Strategy? Creative strategy is one of the hottest topics in the online eCommerce community, especially now that brands are feeling the impact of Meta's Andromeda update. Johnny Hickey, the co-founder of PerfectWhiteTee–recently shared that he doesn't have a creative strategist role at the brand. He doesn't think that fashion brands need "creative strategy": I partially agree–fashion brands don't need creative strategy the way that problem/solution brands define...