Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
DTC (fashion) Decoded Privacy Policy
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DTC (fashion) Decoded
Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
9 Of The Best Books, Articles and Podcasts About eCommerce & The Fashion Industry There are only a few weeks left in 2025. Before I had kids I would try to take off work between Christmas and New Year's Day and spend a lot of that time reading. In this issue I'm sharing some of the best media I consumed in 2025 that helped me become a better marketer, especially with regards to the fashion industry. It takes more than a few media buying hacks to succeed as a fashion brand–the biggest, most...
Lessons & Anti-Lessons From My Time Working At Tapestry I spent my last two years as a W2 employee working for Tapestry, the holding company that owns Coach and Kate Spade (and, when I was working there, Stuart Weitzman). In this role I was exposed to the marketing, merchandising and eCom operations strategies and tactics for all three brands. And I learned a lot, both good and bad. Before we get into it, I want to thank this week's sponsor: Lifecycle PLM. Lifecycle is a modern PLM platform...
Email Marketing Content Strategies That Go Beyond "See It, Like It, Buy It" If you’re a long time reader of this newsletter, you’re probably familiar with my “see it, like it, buy it” (or SILIBI) strategy for Meta ads. You can apply SILIBI to your email content strategy, too. It’s quite effective. But if that’s the only content strategy you’re running in email, you’re missing out on potential sales. There are a few reasons you should expand your email strategy beyond SILIBI: Before we get...