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Strong vs Weak Brand Positioning: What Makes The Difference (And Why It Matters) This issue is part three in a three-part series on brand positioning for fashion brands. You can (and should) read part one here and part two here. Part three is going to clarify the difference between strong positioning and weak positioning and introduce some frameworks you can use to develop strong(er) positioning. Strong Vs Weak Positioning In part two I explained how Alo and Vuori leveraged positioning to...
CRO For Fashion Brands: What Moves The Needle & What Is Just Noise? CRO, or conversion rate optimization, is one of the most misrepresented disciplines in the eCom world. Before we get into it, I want to thank this week's sponsor: Proppel. Proppel helps your marketing and operations team source exceptional remote talent from LATAM, so you can grow faster and reduce costs up to 80%. If you submit a hiring request to Proppel by June 10th, you'll receive 10% off the placement fee. Click here to...
Brand Positioning Part 2: Developing Differentiators & Strong vs Weak Positioning In part 1 of this series, we broke down what brand positioning is (and isn’t) for fashion brands. In this issue I’m going to explain how to identify white space in the market and provide some examples. In the final part of the series (part 3), I’m going to explain how to build your white space into a product charter and outline the difference between strong and weak positioning. I recommend going back to read...