DTC (fashion) Decoded Privacy Policy

Effective Date: 01.01.2025

At DTC Fashion Decoded, we take your privacy seriously. This Privacy Policy outlines how we collect, use, and protect your information when you subscribe to our weekly newsletter.

1. Information We Collect

We collect the following information:

All Subscribers: Email address, email open and click activity.
Paid Subscribers: Name, billing information (via Stripe).

2. How We Use Your Information

We use your information to:

Send you our weekly newsletter and relevant updates.
Understand engagement through open and click tracking.
Process payments (for paid subscribers) via our secure payment processor, Stripe.
Occasionally share anonymized engagement data (e.g., open rates, click-through rates, company domain summaries) with potential advertisers. We never share your personal information or email address with third parties.

3. Third-Party Services

We use the following services to operate the newsletter:

Stripe for payment processing. You can view Stripe’s privacy policy here.

4. Unsubscribing and Data Deletion

You can unsubscribe at any time by clicking the link at the bottom of any newsletter email. If you would like your data permanently deleted, contact us at hello@dtcfashiondecoded.com.

5. Age Restrictions

You must be 18 years or older to subscribe.

6. International Users

While our content is primarily intended for a U.S. audience, international users are welcome to subscribe. If you’re located outside the U.S., be aware that your information may be transferred to and processed in the United States.

7. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify subscribers via email.

113 Cherry St #92768, Seattle, WA 98104-2205
Unsubscribe · Preferences

Fashion Industry Secrets: Luxury Myth Busting

Fashion Industry Secrets: Everything You Need To Know About The Luxury Strategy As A Fashion Brand Luxury brands appear to have the most privileged position in the fashion and retail landscape. The product margins are insanely high and consumers never question them. From a product design POV, these brands can do whatever they want. Their marketing departments appear to have a blank check–celebrities, international runway shows, campaign shoots in beautiful, remote locations. Before we get...

6 days ago • 6 min read

3 Times Bad Merchandising Tanked A Brand

Merchandising Decisions That Seem Small Can Sabotage Your Growth: 3 Real Examples You're getting a bonus issue of the newsletter this month, but there's a catch: this newsletter is "sponsored"...by me! I just launched my first course: Retention Beyond Email. If you are subscribed to my other newsletter, you've already heard the news. I designed this course to address a recurring theme I've seen in my consulting work: retention problems are often really acquisition problems, and acquisition...

13 days ago • 4 min read

The Promo Flywheel Of Doom

Don't Let A Bad Promotion Strategy Send Your Brand To The Grave In honor of Halloween this week, I'm going to share one of the scariest trends that I encounter when I audit clients' growth strategies. This trend is especially common within the fashion category (probably due to how the industry at large operates). Before we get into it, I want to thank this week's sponsor: Layers. Layers is the first AI search & merchandising tool built exclusively for Shopify Plus. Faster, smarter, and more...

20 days ago • 6 min read