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Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
How True Classic Profitably Scaled TikTok Ads (And How You Can Do It Too, At Any Size) Meta ads…can’t live with them, can’t live without them. Meta’s latest algorithm update and US consumer uncertainty have teamed up to make for a challenging eCom environment in the first half of this year. This has many brands looking for options to diversify their acquisition spend away from Meta. Unfortunately, that can be really, really hard. Before we get into it, I want to thank this week's sponsor:...
Strong vs Weak Brand Positioning: What Makes The Difference (And Why It Matters) This issue is part three in a three-part series on brand positioning for fashion brands. You can (and should) read part one here and part two here. Part three is going to clarify the difference between strong positioning and weak positioning and introduce some frameworks you can use to develop strong(er) positioning. Strong Vs Weak Positioning In part two I explained how Alo and Vuori leveraged positioning to...
CRO For Fashion Brands: What Moves The Needle & What Is Just Noise? CRO, or conversion rate optimization, is one of the most misrepresented disciplines in the eCom world. Before we get into it, I want to thank this week's sponsor: Proppel. Proppel helps your marketing and operations team source exceptional remote talent from LATAM, so you can grow faster and reduce costs up to 80%. If you submit a hiring request to Proppel by June 10th, you'll receive 10% off the placement fee. Click here to...