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Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
5 Things Every Brand Should Do In 2026 Welcome to 2026! I don’t usually advocate for “best practices”, but here are five things I think every fashion brand should do this year. Before we get into it, I want to thank this week's sponsor: Layers. Layers is the first search & merchandising platform built exclusively for Shopify Plus. Faster, smarter, and more capable than the legacy tools, for a fraction of the price. #1 Analyze Your Repeat Rate What is repeat rate? The percent of new customers...
9 Of The Best Books, Articles and Podcasts About eCommerce & The Fashion Industry There are only a few weeks left in 2025. Before I had kids I would try to take off work between Christmas and New Year's Day and spend a lot of that time reading. In this issue I'm sharing some of the best media I consumed in 2025 that helped me become a better marketer, especially with regards to the fashion industry. It takes more than a few media buying hacks to succeed as a fashion brand–the biggest, most...
Lessons & Anti-Lessons From My Time Working At Tapestry I spent my last two years as a W2 employee working for Tapestry, the holding company that owns Coach and Kate Spade (and, when I was working there, Stuart Weitzman). In this role I was exposed to the marketing, merchandising and eCom operations strategies and tactics for all three brands. And I learned a lot, both good and bad. Before we get into it, I want to thank this week's sponsor: Lifecycle PLM. Lifecycle is a modern PLM platform...