Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
DTC (fashion) Decoded Privacy Policy
|
DTC (fashion) Decoded
Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
Pre-Launch Checklist: 7 Things You Need Before You Launch A Single Ad On Meta I work with a lot of fashion brands who want to launch their Meta ads yesterday, and just as many brands who launched yesterday but can't figure out why their ads won't scale. There is a lot of hype in the advertising ecosystem. Agencies will make it sound like any brand can scale with Meta ads. That simply isn't true. There are some categories and product types that are poorly suited to Meta's audience of...
Do Fashion Brands Need Creative Strategy? Creative strategy is one of the hottest topics in the online eCommerce community, especially now that brands are feeling the impact of Meta's Andromeda update. Johnny Hickey, the co-founder of PerfectWhiteTee–recently shared that he doesn't have a creative strategist role at the brand. He doesn't think that fashion brands need "creative strategy": I partially agree–fashion brands don't need creative strategy the way that problem/solution brands define...
Commerce Roundtable Recap: What's Working Now & What Works For Fashion Brands? Last week I had the privilege of speaking at the Commerce Roundtable conference in Austin. My talk was focused on separating myth vs fact when it comes to AI applications for marketing. In this issue I'm going to recap some major themes and learnings from the conference, and talk about how they do and don't apply to fashion brands. Before we get into it, I want to thank this week's sponsor: Cluster. Cluster's CRO...