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Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
Commerce Roundtable Recap: What's Working Now & What Works For Fashion Brands? Last week I had the privilege of speaking at the Commerce Roundtable conference in Austin. My talk was focused on separating myth vs fact when it comes to AI applications for marketing. In this issue I'm going to recap some major themes and learnings from the conference, and talk about how they do and don't apply to fashion brands. Before we get into it, I want to thank this week's sponsor: Cluster. Cluster's CRO...
You Need More Than "Perceived Value" To Build A Brand I got my start in eCommerce at Donald J Pliner. And when I posted about it on TikTok, I discovered that there is still a lot of demand for the brand...on eBay and Poshmark. That was a little surprising because, when I worked there, we were always struggling to build awareness with a younger audience. The stereotypical Pliner woman was retired, 55+ and lived in a sunbelt state. As I looked back at my time working there, I realized that DJP...
The Hourglass Framework: Brand Strategy For Fashion, Simplified Most young fashion brands struggle for one of two reasons: They can't find their first hit product that truly connects with the marketplace OR They find that hit product, but they can't develop another winner that resonates at the same level In this week's issue, I'm going to share a simple framework to help brands solve the second problem and explain how each part of it works. I call this "the hourglass framework". Before we get...