Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
DTC (fashion) Decoded Privacy Policy
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DTC (fashion) Decoded
Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
The Hourglass Framework: Brand Strategy For Fashion, Simplified Most young fashion brands struggle for one of two reasons: They can't find their first hit product that truly connects with the marketplace OR They find that hit product, but they can't develop another winner that resonates at the same level In this week's issue, I'm going to share a simple framework to help brands solve the second problem and explain how each part of it works. I call this "the hourglass framework". Before we get...
A Bad Ad, A Good Ad & A Great Ad + The Full-Funnel Content Formula Andromeda Craves Andromeda has been a hot topic in the media buying and creative strategy group chats I'm part of. For many brands, the Andromeda update has been "business as usual". For others, ads that used to last for half a year now die off in a month. In the worst cases, Meta has ceased to be a viable platform. In this issue I'm going to share a simple primer on the Andromeda update, give you an example of bad/good/great...
To Succeed In Today's Retail Environment, Fashion Brands Need These Three Things I returned to posting short form videos about the fashion industry after some initial struggles during my Cut30 run. Some of my videos have gone semi-viral, and that exposed me to a much broader audience of folks who are running fashion brands or trying to get them started. Before we get into it, I want to thank this week's sponsor: Move Supply Chain. Move Supply Chain helps fashion brands prevent stock outs,...