Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
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DTC (fashion) Decoded
Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
7 Things Secretly Tanking Your eCom Conversion Rate I've worked with a number of fashion brands this year who are trying to launch their brand with Meta ads, or scale up Meta as a growth channel. A pattern I've been seeing: strong ad creative that drives CTR's over 2%, but scale is sabotaged by poor conversion rate. There are seven specific mistakes I see fashion brands make repeatedly that kill the conversion of strong ads. In this issue, I'm going to explain what they are and how to fix...
The SILIBI Strategy Works A Bit Differently For Men's Brands–Here's What You Need To Know In past issues of this newsletter we've covered "the SILIBI strategy" for scaling fashion brands on Meta. This strategy works for any category where aesthetics are the main selling point, but there are a few nuances for men's apparel and footwear that I'm going to cover today. Before we get into it, I want to thank this week's sponsor: Layers. Layers is the AI search, visual discovery, and merchandising...
Pre-Launch Checklist: 7 Things You Need Before You Launch A Single Ad On Meta I work with a lot of fashion brands who want to launch their Meta ads yesterday, and just as many brands who launched yesterday but can't figure out why their ads won't scale. There is a lot of hype in the advertising ecosystem. Agencies will make it sound like any brand can scale with Meta ads. That simply isn't true. There are some categories and product types that are poorly suited to Meta's audience of...