Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
DTC (fashion) Decoded Privacy Policy
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DTC (fashion) Decoded
Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
Email Marketing Content Strategies That Go Beyond "See It, Like It, Buy It" If you’re a long time reader of this newsletter, you’re probably familiar with my “see it, like it, buy it” (or SILIBI) strategy for Meta ads. You can apply SILIBI to your email content strategy, too. It’s quite effective. But if that’s the only content strategy you’re running in email, you’re missing out on potential sales. There are a few reasons you should expand your email strategy beyond SILIBI: Before we get...
Fashion Industry Secrets: Everything You Need To Know About The Luxury Strategy As A Fashion Brand Luxury brands appear to have the most privileged position in the fashion and retail landscape. The product margins are insanely high and consumers never question them. From a product design POV, these brands can do whatever they want. Their marketing departments appear to have a blank check–celebrities, international runway shows, campaign shoots in beautiful, remote locations. Before we get...
Merchandising Decisions That Seem Small Can Sabotage Your Growth: 3 Real Examples You're getting a bonus issue of the newsletter this month, but there's a catch: this newsletter is "sponsored"...by me! I just launched my first course: Retention Beyond Email. If you are subscribed to my other newsletter, you've already heard the news. I designed this course to address a recurring theme I've seen in my consulting work: retention problems are often really acquisition problems, and acquisition...