Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
DTC (fashion) Decoded Privacy Policy
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DTC (fashion) Decoded
Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
Ultimate Guide To Holiday & BFCM 2025: Everything You Need To Beat Records & Make Money If the Black Friday, Cyber Monday (BFCM) season is important for your brand, you really need to start planning for it in July. Even if your brand is new, or BFCM isn’t a peak, you still need to consider how this season will impact you. Before we get into it, I want to thank this week's sponsor: WorkMagic. WorkMagic is a measurement platform that uses automated incrementality testing to calibrate...
How To Optimize Your Fashion Brand For High LTV (Hint: This Has Nothing To Do With Email Or SMS) When most marketing and eCom folks talk about “retention”, they’re using that word interchangeably with email and/or SMS marketing. But those two channels are only 25% of what it takes to drive customer retention. What’s the other 75%? An equal mix of business foundations, customer attributes and acquisition marketing. Here’s something that most operators don’t know and most retention marketers...
How True Classic Profitably Scaled TikTok Ads (And How You Can Do It Too, At Any Size) Meta ads…can’t live with them, can’t live without them. Meta’s latest algorithm update and US consumer uncertainty have teamed up to make for a challenging eCom environment in the first half of this year. This has many brands looking for options to diversify their acquisition spend away from Meta. Unfortunately, that can be really, really hard. Before we get into it, I want to thank this week's sponsor:...