Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
DTC (fashion) Decoded Privacy Policy
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DTC (fashion) Decoded
Most of the eCom and digital marketing advice published online is not written for fashion brands. It's about time we changed that. Subscribe for two free issues per month, featuring tactical guides, tutorials and case studies from real brands.
Why Best Sellers Can Kill Your Brand And How To Turn Them Into A Source Of Financial Strength This is one of the most important things you’ll ever read about growing a profitable fashion brand with staying power. Before we get into it, I want to thank this week's sponsor: Proppel. Proppel helps your marketing and operations team source exceptional remote talent from LATAM, so you can grow faster and reduce costs up to 80%. If you submit a hiring request to Proppel by May 20th, you'll receive...
Big Brand Secret: Scale Profitably By Building Multiple Revenue Peaks Into Your Annual Calendar In this issue I’m going to share a framework for making your business more predictable and resilient, along with some tactical examples for how to run this strategy. Most fashion businesses have some inherent seasonality to them. Swimsuits and snow parkas are two really obvious examples of seasonal products. But even if you design for all four seasons, most brands are naturally “better” at a...
How To Grow Your Brand's Revenues While Spending Less On Employees & Contractors In last week's members only issue, I talked about the many reasons why two brands can sell similar product, but one will scale to nine figures and the other will go out of business. Brand positioning sets your ceiling, but a lack of organizational discipline or an inability to prioritize can prevent your brand from reaching its full potential. This week, I’m going to share a framework for making better decisions...