The 3 Types Of Products & How To Market Them On Meta–The Secret Mechanism That Helps Brands Scale When brands spend thousands of dollars testing hundreds of Meta Ads iterations, only to come out with zero winners, it’s often because they fail to ask one simple question: What type of product are you selling? There are three product types, and these types determine which marketing messages and Meta Ads formats that will convert buyers successfully. Some products can be hybrids of more than one...