The Limitations Of The SILIBI Strategy (And How To Break Past Them) One of the foundations of this newsletter (and of successfully running Meta ads as a fashion brand) is the SILIBI framework: see it, like it, buy it. But, as they say, “what gets you here won’t get you there”. In this issue I am going to revisit SILIBI, explain its limitations and tell you what to do when it no longer serves you. SILIBI Refresher Any physical product you sell on Meta falls into one of three categories:...