How To Set The Right KPIs For Your Marketing & Stop Worrying About Attribution (Or Running Out Of Money) “What gets measured, gets managed.” Your digital marketing KPIs can make the difference between profitable growth and bankruptcy. You can’t lean on industry or competitor benchmarks to decide what ROAS or CPA is “good”. You need to set your targets based on the unique needs of your business. In this issue I’m going to cover: The most important metric for managing profitable growth How I...