Scaling Meta: People, Process & Technology


What It Takes To Test 50+ New Ads Per Week & Scale Past $10K/Day In Ad Spend Without Losing Your Mind Last week I outlined a real life example to illustrate why “just run some Meta ads” is not a plug and play solution to your brand’s growth issues. This week I’m going to outline the people, processes and technology playbook that fashion brands need to scale Meta effectively. If you want to make Meta ads a meaningful growth channel for your brand, it truly does take a cross-functional effort....

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