Boost CVR & AOV With This Battle-Tested Site Experience Playbook Does site merchandising and CRO matter for fashion brands? YES! Even if you’re driving most of your traffic to a handful of category pages and PDPs, your site’s overall usability matters a lot. That said, a lot of site optimization “best practices” don’t apply to fashion brands. In this issue I’m going to share tactics for optimizing the merchandising and site experience of your site to improve your conversion rate. These are...