Big Brand Secret: Scale Profitably By Building Multiple Revenue Peaks Into Your Annual Calendar In this issue I’m going to share a framework for making your business more predictable and resilient, along with some tactical examples for how to run this strategy. Most fashion businesses have some inherent seasonality to them. Swimsuits and snow parkas are two really obvious examples of seasonal products. But even if you design for all four seasons, most brands are naturally “better” at a...