How To Reach "Middle Of Funnel" (MOF) Audiences On Meta This issue of the newsletter is dedicated to the question “what do I do if I’ve maxed out on “See It, Like It, Buy It (SILIBI) strategies on Meta?” When brands come to me with this concern, there are typically one of three paths forward: They haven’t actually maxed out on SILIBI They need to expand their messaging to reach “middle of funnel” (MOF) audiences They need to start building demand outside of Meta First thing's first, you...