How Do You Scale With Meta Ads If You're Defining Trends, Not Following Them? Last week I outlined how a brand can use market research tools to design into trends. But if you’re a design-driven brand, you’re trying to set trends and position yourself as a cultural authority. So, does that mean you can't use Meta ads? No. You just need to use them the right way. I’ll shout it from the rooftops: I think the Meta/Google combo is the most effective way for new brands to test product-market fit...