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Google Ads 102: Advanced Scaling Tactics
Published 2 months ago • 6 min read
Google Ads 102: Advanced Scaling Tactics A few weeks ago I shared the “first principles” of running Google Ads as an incremental sales channel, along with a basic campaign setup I recommend for fashion brands. This week I’m going to share some tactics for optimizing and building on that basic setup. Most of these tactics require some spend/data to execute. First: A Revision In the original Google post I recommended this core setup: an acquisition PMax, a retention PMax and a text search...
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