Strong vs Weak Brand Positioning: What Makes The Difference (And Why It Matters) This issue is part three in a three-part series on brand positioning for fashion brands. You can (and should) read part one here and part two here. Part three is going to clarify the difference between strong positioning and weak positioning and introduce some frameworks you can use to develop strong(er) positioning. Strong Vs Weak Positioning In part two I explained how Alo and Vuori leveraged positioning to...