Brand Positioning Part 2: Developing Differentiators & Strong vs Weak Positioning In part 1 of this series, we broke down what brand positioning is (and isn’t) for fashion brands. In this issue I’m going to explain how to identify white space in the market and provide some examples. In the final part of the series (part 3), I’m going to explain how to build your white space into a product charter and outline the difference between strong and weak positioning. I recommend going back to read...