How To Fill Your Marketing Funnel Profitably Without A "Problem/ Solution" Narrative Last week I explained how the customer journey/marketing funnel works for fashion brands. This week I’m going to share three “Top of Funnel” campaigns that you can run profitably using digital channels. For "problem/solution" brands this is simple–start talking about the problem instead of the product, then launch those ads into a Meta conversion campaign. Because fashion brands don't really have a "problem",...